INDUSTRY

Sonos "Breakthrough" Audio Technology: The Story of Mayht and the Arc Ultra

MAYHT sonos

At Gray Spark Audio, we are thrilled to bring you the story of a groundbreaking audio invention that has the potential to revolutionize the speaker industry. In 2022, Sonos, a leading name in home audio, acquired a mysterious Dutch audio company called Mayht for a staggering $100 million. The reason behind this acquisition? A secret invention that could change the game forever.

The Journey of Mayht: A Quest for Innovation

Growing up in the 90s, brothers Timothy and Mattias Scheek shared a passion for speakers. They spent their childhood experimenting with audio technology, taking apart speakers and creating their own unique designs. Their love for audio led them to establish their own company, known for crafting beautiful high-end loudspeakers.

However, the brothers yearned for something more. Speaker technology had remained relatively stagnant for over a century, and they were determined to innovate. One fateful night, Timothy had an epiphany while lying awake. He envisioned a way to dramatically reduce the size of their speakers without compromising sound quality.

The very next day, they built a prototype, and the results were astonishing. The sound quality was incredible, and the brothers knew they had stumbled upon something special. They quickly founded Mayht, a company dedicated to their revolutionary new technology.

The Rise of Mayht: A Silicon Valley Success Story

When Timothy and Mattias presented their invention to investors in Silicon Valley, they received an unexpected reaction. One executive, after hearing the Mayht speakers, exclaimed, “How did you do this? Did you hide another speaker somewhere?” The Mayht speakers sounded so superior to traditional speakers that it seemed almost unbelievable.

The brothers’ hard work paid off as they successfully raised $10 million in funding, with notable investors like @martingarrix showing their support. Their breakthrough technology gained attention at the Consumer Electronics Show (CES), where Sonos took notice. Sonos made an offer, and Mayht was acquired for $100 million, becoming an integral part of Sonos’ product development team.

The Silence Before the Storm: Two Years of Anticipation

After the acquisition, Mayht’s technology remained shrouded in secrecy for two years. Sonos worked diligently to integrate Mayht’s invention into their product line, and today, they have finally unveiled the fruits of their labor.

Arc Ultra: Unveiling the Power of Sound Motion

Sonos has announced the Arc Ultra, a TV soundbar that promises to deliver an exceptional audio experience. But the real star of the show is the technology behind it: Sound Motion. Sound Motion, formerly known as Mayht’s technology, is a game-changer in the audio industry.

In essence, Sound Motion makes speakers sound much larger than they actually are. This is achieved through an innovative, compact driver design that maximizes sound output while minimizing the physical size of the speaker. The result? A truly immersive audio experience that defies expectations.

While the Arc Ultra is an impressive showcase of Sound Motion technology, the possibilities are endless. Imagine this technology integrated into Bluetooth speakers, headphones, or even car audio systems. The potential for smaller, more powerful, and better-sounding audio products is immense.

The Future of Audio: Sonos Leads the Way

With the launch of the Arc Ultra and the introduction of Sound Motion, Sonos has positioned itself at the forefront of audio innovation. The acquisition of Mayht and the integration of their technology have given Sonos a significant edge in the highly competitive audio market.

At Gray Spark Audio, we are excited to see what the future holds for Sonos and Sound Motion. The potential for smaller, more portable, and higher-quality audio products is a game-changer for music enthusiasts and audio professionals alike.

Stay tuned to Gray Spark Audio for the latest updates on Sonos, Sound Motion, and the future of audio technology. The revolution has begun, and we can’t wait to see where it takes us!

can’t wait to see what they’ll release next