Lets Be Honest..
When most people think of the music industry, they imagine packed concerts, viral Spotify hits, or moody artists dropping albums at midnight. But behind the scenes, there’s a quieter, more practical side of music that’s been booming lately: commercial Music Production.
We’re talking about jingles, music for ad films, animated explainer videos, short films, brand anthems—basically, the kind of music that helps stories, products, and ideas come to life. And whether you’ve noticed or not, this form of music or music production is slowly but surely becoming one of the most important parts of the industry.
Every brand wants to sound Unique.
Think of how quickly you recognize Netflix’s “ta-dum” or the feeling you get when you hear the Apple commercial piano sound. Brands today aren’t just about logos or taglines—they want a sonic identity. That means original music that sticks, builds emotion, and feels “on-brand.”
More and more companies—from startups to global giants—are investing in custom music that makes them memorable. That’s a big win for composers and sound designers.
Video Content is Everywere.
Scroll through Instagram or YouTube and you’ll see it—videos are everywhere. And they all need music. Whether it’s a 15-second app ad, a quirky animated explainer for a tech company, or a mini-documentary for a brand launch, music drives the message.
This shift toward visual-first content has opened a massive space for music producers to step in and collaborate with creators, agencies, and animators to bring projects to life.
Gone are the days when “doing ads” was just a side hustle. Today, tons of composers and producers are building full-on careers creating music for brands, agencies, and content creators. There’s serious creative satisfaction in working within tight time limits, specific moods, and story arcs. And the best part? You don’t have to wait for a label deal or blow up on social media. You just need your skills, a good ear for storytelling, and the ability to deliver what the project needs.
It Pays (way) Better than Streams!!
Short. Sweet. Impactful.
Commercial Music Production is often short—like 30 seconds or even 5 seconds short. But that doesn’t mean it’s easy. In fact, making something that’s memorable, emotionally resonant, and cleanly produced in that time is a craft of its own.
You learn to do more with less, which sharpens your skills as a musician, composer, and producer. It’s like musical minimalism—but for storytelling.
Stock Music and AI aren't the Whole Picture.
