Next was to find the right producer who can pull this off. Since it had to be in the hip-hop genre, we reached out to our hip-hop producers to work on a demo, which was sent to the client.
Out of the 3 demos, the client chose one which they liked and wanted to build upon. Later on places of upliftment, drop, buildup etc were marked and informed to the producer. After 2 rounds of feedback and changes, stems for the music were imported here at the studio.
Later on an online session was conducted on zoom where the engineer sat with the content team from and edited the dialogues and did a basic mix. Since everyone was present in the meeting and after addressing all changes the production stage was executed successfully.
The next plan was to give the film more depth in terms of realism. The film was sent to a Sound Designer who designed sounds and sound effects to dramatize the film and give it more excitement. Foley elements of chain sounds, camera flashing sounds etc. were also recorded to give it a more realistic feel and fill up any empty spaces.
The final stage was to send the whole sound design stems and compile it in a mix session for the Mix Engineer to mix the 30 seconder ad. Here music, voice and sound design was balanced and mixed for platforms like Instagram and Youtube. This was then sent to the client for approval, once approved the project was handed over to a Mastering Engineer to make it louder as compared to other ads out there and make it translate well on earphones and mobile speakers.
The Mastered WAV file was sent to the director who later on exported her final video file and sent to the end client Leap.club